Innovative Problem Solving with TRIZ and Systematic Innovation for Technology and Engineering
Hands-on Practical Training.
International Certification by MATRIZ, Level 1
Valeri Souchkov, TRIZ Master
February 1-3, 2017,
Utrecht, The Netherlands
10% discount for early registration
"The course was an eye opener. I believe that we
can truly reinforce innovation process due to understanding a
systematic background of inventing new products and
Innovation Director, Merck Serono
courses in TRIZ and Systematic Innovation
WHY TRIZ AND SYSTEMATIC INNOVATION?
During last 20
years, TRIZ-based Systematic Innovation has been adapted
practically by all major industries. Many world leading
companies such as Bombardier, General Electric, Hyundai,
Procter & Gamble, Renault, Unilever and many others - both
large and small - use TRIZ to solve both short-term and
long-term problems, generate innovative solutions, develop
future solution strategies of their products and
Samsung Electronics named TRIZ "the best
practice of innovation" after the use of TRIZ resulted in
economic benefits of Euro 2 billion.
At Intel Corporation, TRIZ is recognized as "Innovation
Platform of the 21st century". General Electric
introduces TRIZ in its companies across the world to enhance
innovation and R&D.
Today, TRIZ has a proven track
record in every industry dealing with innovative technology
and engineering in the areas of manufacturing, innovative
product improvement and new product development.
Major benefits from using TRIZ are: rapid acceleration of
finding new innovative solutions, understanding innovation,
solving inventive problems on demand, enhancing
personal innovative thinking skills, turning innovation
chaos to a systematic and manageable process.
Based on 50 years of scientific
studies, TRIZ helps to drastically improve innovation process
by offering tools and techniques for systematic situation
analysis, problem solving and new ideas development by combining
analytical approach, system thinking, knowledge bases of
invention patterns, and creativity. An overview of modern TRIZ
for Technology and Engineering you can find in our white
Innovation with TRIZ".
This intensive course, which is being
recognized by many top organizations as one of the best in the
world, targets at hands-on intensive learning of basic
TRIZ techniques and the process with TRIZ and Systematic Innovation.
provides an overview of modern TRIZ in order to understand what
TRIZ is and what value it can bring to individuals and
organizations. The course introduces a unique approach of a
systematic support for every step of a basic process of problem solving: from problem analysis to solution
ideas and concepts evaluation.
The course is
focused on practice. During the class, the participants will
work on real-life problems to gain realistic and practical
experience with applying TRIZ process and basic tools in
their everyday activities.
The course usually
hosts international audience and is conducted in English.
- Introduction to
the background and fundamentals of TRIZ and Systematic innovation.
- Sources and key driving forces of
technology and product innovation.
- Innovative Problems. Psychological
- Key TRIZ concepts: Ideality, Trends
of Technology Evolution, Models of Technology Evolution,
Contradictions, Types of Contradictions, Patterns of
Inventive Solutions, Criteria of best solutions.
- Multi-Screen Diagram of Thinking.
- Ideal Final Result and the use of resources.
- Tool: Ideal Solution
- TRIZ Roadmap.
- Basic TRIZ Process.
- Tool: Problem Perception Mapping:
identification of a problem to solve, defining constraints
and requirements, formulation of an innovative task.
- Tool: Root Conflict Analysis (RCA+): a
technique to decompose an inventive problem and extract specific
contradictions from a fuzzy inventive situation.
- Tool: 40 Inventive Principles to
eliminate technical contradictions. Generating new solution
ideas with Inventive Principles.
- Tool: Contradictions (Altshuller) Matrix
to select relevant Innovative Principles for a specific
- Tool: Ideas Evaluation, Scoring and
- Overview of the Laws and Trends of
Technical Systems Evolution.
- Overview of the advanced TRIZ tools and
Throughout the course:
- Practicing in groups
- Questions and Answers
WHAT YOU GET
- Understanding of the methodology of
TRIZ and Systematic Innovation.
- Practical skills with TRIZ and
Systematic Innovation techniques to solve innovative
- Ability to solve
inventive and innovative problems quickly and efficiently.
- Ability to attack and solve
innovative problems systematically and turning innovation to
a planned activity
designers, technology and product managers, R&D professionals,
business managers, new product development professionals,
knowledge management professionals, technology consultants,
If you have doubts
if the course is appropriate to you, please contact us and we
will assess your specific situation.
Souchkov, certified TRIZ Master, M.Sc, internationally
recognized systematic innovation professional.
- One of developers of
modern TRIZ and Systematic
- Since 1989,
trained more than 6000 working professionals from over 50
- Assisted over 100 innovative projects in different
- Introduced first public
TRIZ training courses in Europe and has been running them on
a continuous basis since 1995.
of more than 100 publications including three books on TRIZ, systematic
innovation and creativity.
- Co-founder and Executive
Board Member of ETRIA, the
European TRIZ Association
- Vice President and accredited representative of MATRIZ, the
International TRIZ Association.
heads ICG Training and Consulting and teaches Systematic
Innovation and TRIZ at the University of Twente and TIAS Business School in The Netherlands.
Those participants who
successfully complete the course program are awarded by the
internationally recognized certificates of the
International TRIZ Association (MATRIZ) of
Level 1 and certificates of TRIZ and xTRIZ
Practitioner, basic level.
A fee for the training and certification is EUR 1200,- per person (excl. 21% VAT).
The fee includes:
- Course seat.
- Lunch and refreshments.
- After-course free 3 months informational phone/online
The fee must be paid before the course.
Cancellation is free three weeks before the course,
otherwise we retain 20% of the fee.
discount* is applicable in the following cases:
- Two or more participants of
the same organization visiting the
- A course is visited by an existing customer (individual or
organization) of ICG T&C.
- Payment of a course fee is done at least 30 days prior
to a course starting date.
discount* is applicable to full time academic students.
* Discounts are not cumulative
Utrecht is a main business hub in the Netherlands located within
30 minutes by train from the Amsterdam airport "Schiphol".
Upon registration, we will provide you
with details of the course location and a list of possible
REGISTRATION AND PAYMENT
note that the number of participants is limited due to practical
orientation of the course. To
timely register for the course, visit our
the full payment must be done prior to the workshop. We will send you
an invoice and the payment options right after we receive your
us to request a detailed course brochure.
ABOUT TRIZ AND SYSTEMATIC INNOVATION
If you want to know
more about TRIZ-based systematic Innovation, please visit our
In case you have
any questions please contact us via
or call +31-6-15430012
courses in TRIZ and Systematic Innovation