and Systematic Innovation Training
Course for Technology
Innovative Problem Solving with TRIZ and Systematic Innovation for Technology and Engineering
Basic Training and Certification
(MATRIZ Level 1)
Valeri Souchkov, TRIZ Master
February 6-8, 2015,
Utrecht, The Netherlands
10% discount for early registration
"The course was an eye opener. I believe that we
can truly reinforce innovation process due to understanding a
systematic background of inventing new products and
Innovation Director, Merck Serono
courses in TRIZ and Systematic Innovation
WHY TRIZ AND SYSTEMATIC INNOVATION?
last 20 years, TRIZ-based Systematic Innovation has been adapted
all major industries. World leading companies such as
General Electric, Procter & Gamble, Renault, Unilever and
others - both large and small
companies - use TRIZ to solve both long-term and short-term
problems and generate new solutions and solution strategies of
their products and services. Samsung Electronics named TRIZ "the best practice
of innovation" after the use of TRIZ resulted in economic benefits of Euro 1.5 bln.
At Intel Corporation, TRIZ is recognized as "Innovation
Platform of the 21st century". Today, TRIZ has proven track
record in diverse industries.
Based on 50 years of scientific
studies, TRIZ helps to drastically improve innovation process
by offering tools and techniques for systematic situation
analysis, problem solving and new ideas development by combining
analytical approach, system thinking, knowledge bases of
invention patterns, and creativity. A general overview of TRIZ
for Technology and Engineering you can find in our white
Innovation with TRIZ".
This intensive course, which is being
recognized by many top organizations as one of the best in the
world, targets at hands-on intensive learning of basic
TRIZ techniques and the process with TRIZ and Systematic Innovation. The course
provides an overview of modern TRIZ in order to understand what
TRIZ is and what value it can bring to individuals and
organizations. The course introduces a unique approach of a
systematic support for every step of a basic
process of problem solving: from problem analysis to solution
ideas and concepts evaluation.
The course is
focused on practice. The participants are encouraged to bring their problems to the class to
use their newly acquired skills to solve their problems.
course the registered participants obtain the set of video
lectures which explain TRIZ background, its paradigms and
The course usually
hosts international audience and is conducted in English.
- Introduction to
the background and fundamentals of TRIZ and Systematic innovation
- Systematic Innovation process of generating new
ideas and concepts
- Key driving forces and sources of
- Psychological Inertia
- Key TRIZ concepts: Ideality, Trends
of Technology Evolution, Models of Technology Evolution, Contradictions, Inventive
Principles, Criteria for best solution
- Ideal Final Result
- Introduction to Laws and Trends of
Technical Systems Evolution.
- Multi-Screen Diagram of Thinking
- The use of resources
- TRIZ Roadmap
- Basic TRIZ Process
- Problem Perception Mapping:
identification of a problem to solve.
- Root Conflict Analysis (RCA+): a
techniques to extract and formulate specific problems and
conflicts from a fuzzy inventive situation
- Contradictions (Altshuller) Matrix
- 40 Inventive Principles to
eliminate technical contradictions
- Ideas Evaluation, Scoring and
- Overview of the advanced TRIZ tools and
Throughout the course:
- Practicing in groups
- Questions and Answers
WHAT YOU GET
- Understanding of the methodology of
TRIZ and Systematic Innovation.
- Practical skills with TRIZ and
Systematic Innovation techniques to solve innovative
- Ability to solve
inventive and innovative problems quickly and efficiently.
- Ability to attack and solve
innovative problems systematically and turning innovation to
a planned activity
internationally recognized systematic innovation professional,
certified TRIZ Master.
- Since 1989,
trained more than 5.000 working professionals from over 50
- Assisted over 100 innovative projects in different
- Introduced first public
TRIZ training courses in Europe and has been running them on
a continuous basis since 1992.
of more than 70 publications including two books on TRIZ, systematic
innovation and creativity.
- One of developers of
modern TRIZ and Systematic
- Co-founder and Executive
Board Member of ETRIA, the
European TRIZ Association
and Global TRIZ R&D Council member of MATRIZ, the
International TRIZ Association.
Currently heads ICG Training and Consulting and teaches Systematic Innovation and TRIZ at the University of Twente
and TiasNimbas Business School in The Netherlands.
designers, technology and product managers, R&D professionals,
business managers, new product development professionals,
knowledge management professionals, technology consultants,
If you have doubts
if the course is appropriate to you, please contact us and we
will assess your specific situation.
Those participants who
successfully complete the course program are awarded by the
certificates of TRIZ and xTRIZ Practitioners, basic level. The participants
who successfully complete the course assignments will also
obtain MATRIZ certificates of
A fee for the training and certification is EUR 1200,- per person (excl. 21% VAT).
The fee includes:
- Course seat.
- Lunch and refreshments.
- After-course free 3 months informational phone/online
The fee must be paid before the course.
Cancellation is free three weeks before the course,
otherwise we retain 20% of the fee.
discount* is applicable in the following cases:
- Two or more participants of
the same organization visiting the
- A course is visited by an existing customer (individual or
organization) of ICG T&C.
- Payment of a course fee is done at least 30 days prior
to a course starting date.
discount* is applicable to full time students.
* Discounts are not cumulative
Utrecht is a central "hub" of the Netherlands which is is easy
to reach from every direction and is situated within 30 minutes
by direct train from Amsterdam airport Schiphol.
Upon registration, we will provide you
with details of the course location and a list of possible
us to request a detailed course brochure.
ABOUT TRIZ AND SYSTEMATIC INNOVATION
If you want to know
more about TRIZ-based systematic Innovation, please visit our
note that the number of participants is limited due to practical
orientation of the course. To
timely register for the course, visit our
the full payment must be done prior to the workshop. We will send you
an invoice and the payment options right after we receive your
In case you have
any questions please contact us via
courses in TRIZ and Systematic Innovation