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TRIZ and Systematic Innovation Training > Basic Course for Business and Management

Innovative Problem Solving with TRIZ and Systematic Innovation for Business and Management

 
3-day Hands-on Training and Certification
(MATRIZ Level 1)


Trainer: Valeri Souchkov, TRIZ Master

Price: EUR 1200,- (excl. 21% VAT)
10% discount for early registration

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“TRIZ offers inspirational and well-structured approach which can greatly help business world to search for innovative solutions.”
Vice-President, ABN-AMRO Bank

INTRODUCTION  

Either at a startup or a large organization, we often face problems and challenges related to different business and management issues that can not be easily solved. Sometimes we might know a solution but limitations and constraints do not allow us to use it. Or we do not see a proper problem solving strategy. In most cases it happens due to a conflict of demands which we also know as a contradiction: we want to change something or achieve a certain goal but something else prevents us from obtaining the result desired.

Usually contradictions are very difficult to solve without creating compromises which can be costly or which still do not bring the expected result in full. In such situations we try to apply creative thinking to "get out of the box" to resolve the conflict in the best possible way. In the recent past, our ability to quickly develop new effective and efficient innovative ideas of solutions as a response to difficult problems was considered as a gift, and a process of problem solving was chaotic and non-manageable.

These days the situation is different. A major impact on understanding innovative problem solving has been produced by the TRIZ studies which resulted in a number of practical and systematic methods and techniques supporting creativity and innovation.

A key advantage of our approach to creative problem solving is that instead of trying to randomly jump to a solution we use techniques which provide a guided search among patterns of the best innovative ideas. These patterns were collected during many years of studies. The use of these patterns provides much higher success of quickly finding a needed solution than classical methods based on trials and errors. These techniques quickly gained reputation as the best practice of innovation at such companies as General Electric, Intel, Procter & Gamble, Samsung.

Although mostly known for their use in technology and engineering, during last dozen of years the TRIZ techniques have been extended to business and management areas. The techniques can be used to define and solve problems to innovatively:

  • Improve business processes.
  • Improve quality and productivity.
  • Improve business products and services.
  • Improve communication.
  • Improve business models.
  • Find innovative ways to cut costs.
  • Define innovative business strategies.

Due to systematic background, the methods and techniques can be learned and put to practice by every business and management professional. Such knowledge and skills add considerable value to the existing intellectual assets of any individual or an organization.

This unique hands-on training is conducted in a workshop format by intensive practicing with real-life problems. The course usually hosts international audience and is performed in English.

WHO SHOULD ATTEND
Everyone who is willing to empower thinking by learning a new paradigm of systematic creative problem solving and gaining practical skills with its core techniques: business professionals, business managers, team leaders, management consultants,  productivity and quality professionals, consultants in business and management, students of management disciplines, problem solvers.

If you have doubts if the course is relevant to you, please contact us and we will assess your specific situation.

CONTENTS

At this workshop we learn about:

  • Introduction to the background and fundamentals of TRIZ and Systematic innovation.
  • Systematic Innovation process of generating new ideas and concepts.
  • Key driving forces and sources of technological innovation.
  • Fighting psychological Inertia.
  • Key TRIZ concepts: Ideality, Trends of Systems Evolution, Models of Systems Evolution, Contradictions, Inventive Principles, TRIZ criteria for best solution.
  • Basic TRIZ Process
  • Tools of advanced TRIZ.

We will learn and practice with the following techniques:

  • Ideal Final Result.
  • Multi-Screen Problem Vision.
  • Problem Perception Mapping.
  • Problem analysis and decomposition with Root-Conflict Analysis (RCA+).
  • Contradiction selection.
  • Intensification of contradictions.
  • Conflict Separation Principles.
  • Inventive Principles for solution ideas generation.
  • Ideas Evaluation and Landscaping.

Throughout the course:

  • Practicing in groups
  • Questions and Answers
WHAT YOU GET
  • Understanding a paradigm of systematic innovative and creative problem solving.
  • Ability to properly formulate problems as contradictions.
  • Ability to quickly generate new powerful solution concepts and ideas to solve existing problems in a systematic way.
  • Improved decision making.
  • Gaining practical skills of modern methods of systematic innovation.
  • Raising intellectual capital of individuals and organizations.
CERTIFICATION
Upon successful completion of the course, you will get a certificate of International TRIZ Association (MATRIZ) of Level 1 and certificate of Basic TRIZ Practitioner from the TRIZ Training International Centre.
TRAINER
Valeri Souchkov, certified TRIZ Master, M.Sc, internationally recognized systematic innovation professional.
  • One of developers of modern TRIZ and Systematic Innovation techniques.
  • Since 1989, trained more than 6000 working professionals from over 50 countries.
  • Assisted over 100 innovative projects in different areas.
  • Introduced first public TRIZ training courses in Europe and has been running them on a continuous basis since 1995.
  • Author of more than 100 publications including three books on TRIZ, systematic innovation and creativity.
  • Co-founder and Executive Board Member of ETRIA, the European TRIZ Association
  • Vice President and accredited representative of MATRIZ, the International TRIZ Association.
  • Currently heads ICG Training and Consulting and teaches Systematic Innovation and TRIZ at the University of Twente and TIAS Business School in The Netherlands.
COURSE FEE

A fee for the training is EUR 1200,- per person (excl. 21% VAT).

The fee includes: 

  • Course seat.
  • Courseware.
  • Lunch and refreshments.
  • After-course free 3 months informational phone/online support.

The fee must be paid before the course.
Cancellation is free three weeks before the course, otherwise we retain 20% of the fee.

10% discount* is applicable in the following cases:

  • Two or more participants of the same organization visiting the course.
  • A course is visited by an existing customer (individual or organization) of ICG T&C.
  • Payment of a course fee is done at least 30 days prior to a course starting date.

30% discount* is applicable to full time students.

* Discounts are not cumulative

LOCATION

Upon registration, we will provide you with details of the course location and a list of possible accommodations in case you need one.

MORE INFORMATION

To get a detailed program and the brochure of the course, please contact us.

If you like to learn more about TRIZ-based systematic Innovation in business and technology, please have a look at the following papers in the Adobe PDF format:

Breakthrough Thinking with TRIZ for Business and Management
(20 pages, white paper, PDF)

TRIZ and Systematic Innovation: New Tools for Business Creativity
(2 pages, white paper)

REGISTRATION Please note that the number of participants is limited due to practical orientation of the course. To timely register for the course, visit our Registration page
PAYMENT After registration, you will receive invoice which can be paid by wire transfer or by credit card. Note that the full payment must be done prior to the workshop.
QUESTIONS &
CONTACT
In case you have any questions please contact us via e-mail or call
+31-53-4342884
 

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