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TRIZ
and Systematic Innovation Training
> Introductory
Course for Business
and Management |
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Introduction to
TRIZ and Systematic Innovation for Business and Management
One-day Hands-on Practical Training
August
26, 2009,
Utrecht, The Netherlands
Course leader:
Valeri Souchkov
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INTRODUCTION
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 Quite
often, we face problems which can not be easily solved since we
either do not known a solution which can be used or completely lack
a problem solving strategy. Such problems usually have
one common feature: a conflict of demands. In addition, complex problems have
many interrelated conflicts which block our path to a
solution. In such cases we need to apply innovative thinking to
find a way to resolve the conflicts and avoid
costly compromises. To be able to achieve best results, we need to identify exactly where the
causing conflicts reside, extract and formulate a right
problem, and think “out of the box” to
generate new solution strategies.
In the recent past, our abilities to quickly develop new
effective ideas as a response to complex problems were
considered as a gift, and a process of innovative problem
solving was chaotic and non-manageable. Today, the situation is
different. A major impact on understanding innovative thinking
was produced by TRIZ research, which resulted in a number of practical and systematic methods which has quickly gained reputation as the best practice
of innovation at such companies as Samsung, Intel, Procter &
Gamble.
A major
difference between our and classical approaches to innovative
problem solving is that we use unique systematic techniques to
support and enhance each step of the problem solving and idea
generation process. These methods use analytical techniques and
generic patterns of strong solutions and
provide much higher success of finding a needed solution than
classical methods of trials and errors. A key element of our
approach is TRIZ, which was originally developed for the use
in technology and engineering, but recently, added with new
tools and techniques, was successfully extended to business
and management areas.
Our
method can be applied in the following areas:
- Finding causes of business,
management, and social conflicts
- Resolving conflicts
and contradictions
- Business process improvement and business process innovation
- Performance and productivity improvement
- Improved use of resources
- Innovative improvement of business products and services
- Inventing new business products and services
Although
our approach is relatively new, it has gained popularity at a
number of Fortune 500 companies and is used by them to solve
current problems and generate future business strategies. Due to
their systematic nature, the methods and techniques can be
learned and put to practice by every business
professional, that adds significant value to the existing
intellectual assets of any organization.
This
unique hands-on training is conducted in a workshop format by
intensive practicing with real-life customer’s problems that they are
encouraged to bring to the class.
The course
usually hosts international audience and is conducted in
English.
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WHO SHOULD
ATTEND |
Everyone who is
willing to learn a new paradigm of innovative problem solving
in
business and management: business and technology
managers, team leaders, management consultants, consultants in
quality and innovation, productivity consultants, students of
management disciplines, problem solvers.
If you have doubts if the course is appropriate to you, please
contact us and we will assess your specific situation.
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TRAINING
PROGRAM |
- Explanation of key concepts
and a process of innovative problem solving based on combining
systematics and creativity.
- Driving forces of business and
management innovation.
- System Thinking and System
Levels of problem solving; dealing with conflicts by using the
“win-win” strategy.
- Contradictions and methods
of their elimination.
- Root Conflict Analysis (RCA+)
technique:
building a map and visualization of causes and effects which
contribute to an overall problem. Ranking of
problems: using value-based ranking methods to identify problems
priority.
- Innovative Principles and
Patterns of conflict elimination and new ideas generation:
learning problem solving methods which help to solve identified
problems by conflict resolution in most ideal ways.
- Idealization and optimization
of solutions: analysis of resources to solve problems or
implement new business solutions in most cost-effective ways.
- Ranking and landscaping of
generated ideas.
- Case studies and practice
throughout the entire day.
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WHAT YOU GET |
- Understanding of TRIZ-based paradigm of innovative
problem solving.
- Ability to analyze problems and business systems in a
systematic way and properly identify core causes of
problems.
- Fast generation of new solution concepts and new ideas
to solve existing problems in a systematic way.
- Improved decision making.
- Raising intellectual capital of organizations and
individuals by acquiring practical skills of modern methods
of systematic innovation, which have proven to be most
successful during last ten years.
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COURSE LEADER |
Valeri Souchkov, M.Sc, TRIZ
Trainer and Expert, certified by the founder of TRIZ G.
Altshuller. Since 1989, Valeri
trained more than 3.000 working professionals worldwide, as well
as assisted in corporate-wide TRIZ implementation programs. He
conducted training and facilitation for many organizations,
including Capgemini, DSM, DuPont, LG Electronics, Posco, Phililps,
Siemens.
Author of more than 50 publications on systematic innovation and
IT support for innovation, as well as one of the developers of
modern TRIZ and Systematic
Innovation techniques.
He was a co-founder of Invention
Machine Corporation, currently the world leader in
Computer-Aided Innovation and a co-founder and Executive
Board Member of the
European TRIZ Association (www.etria.net).
He is also a lecturer on TRIZ and Systematic Innovation
at the University of Twente, The Netherlands.
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PRICE |
- A fee for the training is Euro 795,- per person (excl. VAT/BTW
if applicable).
- The fee includes: Collection of course slides and reference
materials; Lunch and refreshments; After-course 3 months free
informational phone/e-mail support.
- Prepayment before the starting course date is required.
Cancellation is possible 3 weeks before the course,
otherwise we retain 20% of the fee.
10%
discount* is applicable in the following cases:
- Two or more participants of
the same organization visit the
course.
- A course is visited by an existing customer (individual or
organization) of ICG T&C.
- Payment of a course fee will be done at least 45 days prior
to a course starting date.
* Discount is not cumulative
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LOCATION |
Utrecht is a central "hub" of the Netherlands which is is easy
to reach from every direction and is situated within 30 minutes
by direct train from Amsterdam airport Schiphol.
Upon registration, we will provide you
with details of the course location and a list of possible
accommodations.
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THE COURSE
BROCHURE |
Download the comprehensive course brochure
with detailed program in PDF format:
If you want to learn more about
TRIZ-based systematic Innovation in business and technology, please have a look at the
following papers in the Adobe PDF format:
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REGISTRATION |
Please note that the
number of participants is limited due to practical orientation
of the course. To timely register for the
course, please visit our
Registration
page
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QUESTIONS &
CONTACT |
In case you have any questions, please
contact us via
e-mail or call
+31-(0)6-20423455 or +31-(0)53-4342884; fax +31-(0)53-2011174
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