TRIZ and Systematic Innovation
Systematic Creative Imagination Development
Possible Through The Impossible
Systematic Creative Imagination Development:
Essentials, Techniques and Practice
Training and Certification
Valeri Souchkov, TRIZ Master
Utrecht, The Netherlands
10% discount for early
no one will argue that creative imagination is an
essential part of our personal development and
skills in the 21st century. We all possess it, but do we use it
to full extent?
This course targets at providing an
answer how to unlock the potential of your creative imagination and
how to develop it further. In addition, the course
provides mastering skills with a number of practical
techniques not just to boost your imagination but to
create new breakthrough value adding ideas in a
You might ask, “There are already many courses on
creativity. Why one more course?” The answer is
simple: at this course we are not just talking about
what creativity is and what we need to enhance it,
but learn how to improve and develop it with a
number of systematic techniques which help directly
generate new “out-of-the-box” ideas and
systematically develop creative imagination. Not
just learning several new techniques, but learning
how to evolve our imagination and capabilities to
think out of the box. Like any skill, creative
imagination requires development – and it can be
developed. And it can be done systematically.
Systematic approach to Creative Imagination
Development (CID) – this is what makes this course
unique and different.
The course content is based on findings and
developments of one of the best minds within
creativity studies: Genrich Altshuller, who has been
widely known as the founder of TRIZ, a Theory of
Solving Inventive Problems. Today TRIZ is the best
known practice to solve inventive and innovative
problems. But while TRIZ primarily focuses on
technological and business areas, and takes
considerable time to learn and master, the CID
techniques can be used in every area, learned very
quickly, and immediately put to practice.
Systematic Creative Imagination
Development not only help to come up with new ideas.
They help to recognize existing opportunities and
see ahead of others.
In addition to helping developing creative
imagination CID techniques have successfully used
to invent new products and add new features to
existing products, solve technical and business
problems, find new creative ideas for marketing and
advertisement, books and screenplays, paintings and
photo art, even home decoration – virtually every area
where creativity is demanded. CID can also be
successfully used at team sessions to facilitate new
Before the workshop, the registered participants
obtain a set of video lectures about CID.
The workshop is conducted in English language.
Those who wish to enhance their creative
capabilities and learn how to improve out of the
box thinking skills: from students to
executives in business and technology,
marketing, social, and other areas.
thinking vs. systematic creative thinking: what are the
inertia, fears, and barriers: how to fight?
Out of the box
thinking: why difficult? What can be done to
and eliminating existing and potential
contradictions: a basis for generating new
Creative problem solving with
Ideal Final Result
Principles of Creative
storytelling and creative scenario creating
All techniques are
practiced in groups on real cases.
Souchkov, certified TRIZ Master, M.Sc, internationally
recognized systematic innovation professional.
- One of developers of
modern TRIZ and Systematic
- Since 1989,
trained more than 6000 working professionals from over 50
- Assisted over 100 innovative projects in different
- Introduced first public
TRIZ training courses in Europe and has been running them on
a continuous basis since 1995.
of more than 100 publications including three books on TRIZ, systematic
innovation and creativity.
- Co-founder and Executive
Board Member of ETRIA, the
European TRIZ Association
- Vice President and accredited representative of MATRIZ, the
International TRIZ Association.
heads ICG Training and Consulting and teaches Systematic
Innovation and TRIZ at the University of Twente and TIAS Business School in The Netherlands.
Fee for the training is EUR 450,- per person (excl. 21% VAT).
The fee includes:
- Course seat.
- Lunch and refreshments.
- After-course free 3 months informational phone/online
The fee must be paid before the course.
Cancellation is free three weeks before the course,
otherwise we retain 20% of the fee.
discount* is applicable in the following cases:
- Two or more participants of
the same organization visiting the
- A course is visited by an existing customer (individual or
organization) of ICG T&C.
- Payment of a course fee is done at least 30 days prior
to a course starting date.
discount* is applicable to full time students.
* Discounts are not cumulative
successful completion of the
course, you will get Certificate of CID practitioner from the TRIZ
Training International Centre
Utrecht is a main business hub in the Netherlands
located within 30 minutes by train from the
Amsterdam airport "Schiphol".
Upon registration, we will provide you
with further details of the course location and a list of possible
note that the number of participants is limited due to practical
orientation of the course. To
timely register for the course, visit our
the full payment must be done prior to the workshop. We will send you
an invoice and the payment options right after we receive your
In case you have
any questions please contact us via
or call +31-6-15430012
© 2003-2017, ICG T&C