TRIZ and Systematic Innovation
Systematic Creative Imagination Development
Possible Through The Impossible
Systematic Creative Imagination Development:
Basic Training and Certification
Trainer: Valeri Souchkov
Fee: EUR 400,- (excl. 21% VAT)
Utrecht, The Netherlands
no one will argue that creative imagination is an
essential part of our personal development and
personal skills in the 21st century. We all possess it, but do we use it
to full extent?
This course targets at providing an
answer how to unlock the potential of your creative imagination and
how to develop it.
You might ask, “There are already many courses on
creativity. Why one more course?” The answer is
simple: at this course we are not just talking about
what creativity is and what we need to enhance it,
but learn how to improve and develop it with a
number of systematic techniques which help directly
generate new “out-of-the-box” ideas and
systematically develop creative imagination. Not
just learning several new techniques, but learning
how to evolve our imagination and capabilities to
think out of the box. Like any skill, creative
imagination requires development – and it can be
developed. And it can be done systematically.
Systematic approach to Creative Imagination
Development (CID) – this is what makes this course
unique and different.
The course content is based on findings and
developments of one of the best minds within
creativity studies: Genrich Altshuller, who has been
widely known as the founder of TRIZ, a Theory of
Solving Inventive Problems. Today TRIZ is the best
known practice to solve inventive and innovative
problems. But while TRIZ primarily focuses on
technological and business areas, and takes
considerable time to learn and master, the CID
techniques can be used in every area, learned very
quickly, and immediately put to practice.
Systematic Creative Imagination
Development not only help to come up with new ideas.
They help to recognize existing opportunities and
see ahead of others.
In addition to helping developing creative
imagination CID techniques have successfully used
to invent new products and add new features to
existing products, solve technical and business
problems, find new creative ideas for marketing and
advertisement, books and screenplays, paintings and
photo art, even home decoration – virtually every area
where creativity is demanded. CID can also be
successfully used at team sessions to facilitate new
Before the workshop, the registered participants
obtain a set of video lectures about CID.
The workshop is conducted in English language.
Those who wish to enhance their creative
capabilities and learn how to improve out of the
box thinking skills: from students to
executives in business and technology,
marketing, social, and other areas.
thinking vs. systematic creative thinking: what are the
inertia, fears, and barriers: how to fight?
Out of the box
thinking: why difficult? What can be done to
and eliminating existing and potential
contradictions: a basis for generating new
Creative problem solving with
Ideal Final Result
Principles of Creative
storytelling and scenario creating
All techniques are
practiced in groups on real cases.
Valeri Souchkov, M.Sc,
internationally recognized TRIZ
and Systematic Innovation Trainer and Expert, certified by the founder of TRIZ Genrich Altshuller.
- Since 1989,
trained more than 5.000 working professionals worldwide, as well
as assisted over 100 innovative projects in different
- Introduced first public
TRIZ training courses in Europe and has been running them on
a continuous basis since 1992.
of more than 70 publications including two books on TRIZ, systematic
innovation and creativity.
- One of developers of
modern TRIZ and Systematic
- Co-founder and Executive
Board Member of ETRIA, the
European TRIZ Association
and Global TRIZ R&D Council member of MATRIZ, the
International TRIZ Association.
- Since 2003, heads ICG Training and Consulting and
delivers courses on Systematic Innovation and TRIZ at the University of Twente, The Netherlands.
A fee for the training is EUR 400,- per person (excl. 21% VAT). The fee includes:
- Course seat.
- Course slides.
- Course Guides and References.
- Collection of video lectures.
- Lunch and refreshments.
- After-course free 3 months informational phone/online
- 10% discount of the extended (advanced) TRIZ
The fee must be paid before the course.
Payment is possible via wire transfer or credit card.
Cancellation is free three weeks before the course,
otherwise we retain 20% of the fee.
discount* is applicable to full time students.
discount* is applicable in the following cases:
- Two or more participants of
the same organization visiting the
- Payment of a course fee is done at least 30 days prior
to a course starting date.
* Discounts are not cumulative
Upon completion of the
course, you will get Certificate of CID practitioner.
Utrecht is a central "hub" of the Netherlands which is is easy
to reach from every direction and is situated within 30 minutes
by direct train from Amsterdam airport Schiphol.
Upon registration, we will provide you
with details of the course location and a list of possible
The course starts at 09:30 and finishes at
with a lunch break at 12:30-13:30.
Please note that the
number of participants is limited due to practical
orientation of the course. To timely register for
the course, please visit our
In case you have
any questions please contact us via
+31-6-84805587 or +31-53-4342884
© 2003-2013, ICG T&C