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TRIZ
and Systematic Innovation Training
> Extended Course for Business
and Management |
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Advanced TRIZ
and Systematic Innovation for Business and Management
5-Day Hands-on Practical Training and Certification
Trainer: Valeri
Souchkov
Fee: EUR 2000,- (excl.
21% VAT)
Dates: TBA
Location: TBA
"After this course, I believe TRIZ has great potential for the
business world. It is a powerful tool to get people out of their
normal line of reasoning, and to achieve extraordinary results."
Principal Consultant, Capgemini
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TRIZ &
SYSTEMATIC INNOVATION FOR
BUSINESS AND MANAGEMENT |
 This
unique three-day intensive hands-on course targets at
acquiring and mastering skills
with modern TRIZ and Systematic Innovation in Business and
Management to increase creative and innovative performance of organizations and individuals. The course
provides understanding of the basic TRIZ principles of innovative and
creative thinking, introduces key techniques of systematic
innovative problem solving,
and explains how to put these techniques to practice. The
course is well suited for learning how to solve non-ordinary
problems which do not necessarily require innovation as well
as how to produce new innovative business and management
ideas.
The acquired practical skills help the course
participants to correctly formulate problems, resolve
conflicts in a "win-win" way, as well as produce new ideas
for products and services based on a guided process. In
addition to learning about philosophy, principles of power
thinking, and concepts of Systematic Innovation, the
participants acquire the basic practical skills of working
with a number of key TRIZ and xTRIZ techniques during the course:
- Understanding problems and challenges with System
Operator (also known as Multi-Screen Thinking).
- Ideal Final Result (IFR) and problems formulation to
target at most ideal solutions which provide maximum
value.
- Fighting psychological inertia with special
techniques to boost creativity and out-of-the-box
thinking.
- Understanding business recourses thinking.
- Solving problems by extracting and formulating blocking
contradictions with Root-Conflict Analysis (RCA+)
and eliminating these contradictions with TRIZ Inventive and
Separation Principles.
- Identifying system/process relationships with
TRIZ-based Function Analysis to identify and
solve problems in the
existing products and processes.
- Building contradiction trees with Value-Conflict
Mapping (VCM) to match customer, market and business demands with
existing business systems and services, identify hidden demands, and
explore strategic evolutionary potential.
- Systematic Business Model Innovation provides
innovative solutions for business models.
- Applying key Trends of Business and Managements Systems
Evolution to
assess evolutionary potential of current business models
and identify strategic directions of business systems
innovation and improvement.
The course is based a practical framework developed by
ICG T&C during many years of practice. This framework
extends classical TRIZ and puts it to the practical use
within business and management environments. The course
participants work on real examples during the course to
better understand the TRIZ philosophy and make it applicable
to a broad diversity of problems,
products and services.
The course usually hosts international audience and is
conducted in English.
If you want to learn more about TRIZ-based systematic
Innovation in business and management, please download white
paper
Breakthrough Thinking with TRIZ
for Business and Management
(20 pages, PDF).
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WHO SHOULD
ATTEND |
Business
managers, business development managers, business innovation
professionals, innovation managers, new business product
and service development
professionals, Six Sigma specialists, creativity and innovation
facilitators, team leaders, business process improvers,
marketing and advertisement professionals, knowledge management professionals, consultants, lecturers.
The course
combines both basic and advanced TRIZ concepts. Thus you do
not need to have prior knowledge of TRIZ to visit the
course.
If you have doubts if the course is appropriate to you, please
contact us and we will assess your specific situation.
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PROGRAM |
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Fundamentals
of TRIZ and innovative thinking. -
Understanding
driving forces of business products and services evolution. -
Psychological inertia and
methods of boosting creative imagination. -
Key TRIZ
concepts: ideality/Value formula, Ideal Final Result, Multi-screen
Thinking, contradictions, problem complexity, problem flows.
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Overview of
TRIZ and xTRIZ techniques for business and management, xTRIZ
Roadmap.
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Root-Conflict Analysis (RCA+): understanding causes of
problems and complexity of problems, extracting blocking conflicts,
visualization of conflicts and relationships between them. -
Practice with
RCA+ on solving business and management problems.
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Inventive Principles for Business
and Management.
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Practice with Inventive Principles
for Business and Management.
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TRIZ-based Function
Analysis.
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Patterns of System Transformation
to eliminate negative and improve positive effects within
business systems, processes and services.
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Practice with Function
Analysis and Patterns of System
Transformation
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TRIZ Trends of Evolution: Business
Systems. Overview and practical application.
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Practice with
Evolutionary Potential Assessment and Trends of Business
Systems Evolution.
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Value-Conflict Mapping to
identify future opportunities.
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Systematic Business
Model Innovation.
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Practical projects with learned
techniques on the customer's problems; working in groups.
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TRIZ Implementation aspects.
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Questions and answers,
discussions.
To get a detailed program and brochure
of the course, please
contact us
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WHAT YOU GET |
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Understanding the
TRIZ approach to solving non-ordinary and innovative
problems.
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Understanding
principles of "power" thinking.
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Ability to
correctly formulate problems and generate solution ideas in a systematic way.
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Ability to analyze
existing business systems and products in a systematic
way and explore their potential for strategic evolution.
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Boosting innovative
and creative thinking skills.
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CERTIFICATION |
Upon
successful completion of the course, you will get a
Certificate of TRIZ and xTRIZ Practitioner for
Business and Management.
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COURSE LEADER |
Valeri Souchkov, M.Sc,
internationally recognized TRIZ
Trainer and Expert, certified by the founder of TRIZ G.
Altshuller. Since 1989, he
trained more than 4.000 working professionals worldwide, as well
as assisted over 100 innovative projects in different
industries.
He
conducted training and project facilitation at many organizations,
including Capgemini, DSM, DuPont, LG Electronics, Posco, Philips,
Reckitt Benckiser, Siemens. He introduced the first public
TRIZ training courses in Europe and has been running them on
a continuous basis since 1992.
He is author of more than
70 publications on TRIZ, systematic innovation and
IT support for innovation, as well as one of developers of
modern TRIZ and Systematic
Innovation techniques.
He was a co-founder of Invention
Machine Corporation, and a co-founder and currently Executive
Board Member of the
European TRIZ Association (www.etria.net).
Since 2003, he heads ICG Training and Consulting as well as
runs a full-length (130 hours) course on TRIZ and Systematic Innovation
for B.Sc. and M.Sc. students at the University of Twente, The Netherlands.
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PRICE |
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Price per seat: Euro
1.500,- (excl. Value-Added Tax).
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Price includes: course materials, handouts,
lunches, refreshments.
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Accommodation is not included. -
Prepayment before the starting course date is obligatory.
In case of cancellation one month before the course starting dates,
we provide 100% refund. Otherwise we retain 20% of the paid fee.
10%
discount* is applicable in the following cases:
- Two or more participants of
the same organization visit the
course.
- A course is visited by an existing customer (individual or
organization) of ICG T&C.
- Payment of a course fee will be done at least 30 days prior
to a course starting date.
30%
discount*:
- For full-time staff of non-profit educational organizations
(letter of confirmation is required)
* Discounts are not cumulative
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LOCATION |
Utrecht is a central "hub" of the Netherlands which is is easy
to reach from every direction and is situated within 30 minutes
by direct train from Amsterdam airport Schiphol.
Upon registration, we will provide you
with details of the course location and a list of possible
accommodations.
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REGISTRATION |
To register for the course, please visit
our
Registration page
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QUESTIONS &
CONTACT |
In case you have any questions, please
contact us via
e-mail or
+31-(0)6-20423455 / +31-(0)53-2011174
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