In the past decades TRIZ has become the best practice of innovation at a
number of world-leading companies. While the vast majority of
TRIZ applications cover technology and engineering, the
fundamental concepts of TRIZ approach to problem analysis and
creative ideas generation are based on a solid systematic background which
can be used within a much broader area.
It is why
recently the TRIZ approach has been expanding to other fields
where creative problem solving is required and one of them is business and management. One
particular area where TRIZ
has been found to work rather successfully is innovative
improvement of business models.
Either at a
startup or a large organization, we often face problems or
challenges related to different business development issues that
can not be easily solved. Sometimes we might know a solution but
limitations and constraints do not allow us using it. Or we
might totally miss a proper problem solving strategy. In most cases it happens
due to a conflict of demands which we call a “blocking
contradiction”: we want to improve something or reach a certain
goal but something else prevents us from obtaining the result
desired.
Usually
contradictions are very difficult to solve so we come up with
trade-offs that can be costly or which still do not bring the
expected result. In such situations we engage to the creative
thinking to "get out of the box" to resolve contradictions in
the best possible way. The key advantage of using TRIZ is that
instead of trying to randomly jump to a solution we use
techniques which provide structured analysis of a situation,
discovery and structuring of problems, and organize guided
search among patterns of the best innovative ideas.
This workshop
presents how a number of TRIZ techniques and an approach to
business modeling can be used in combination to discover
challenges, improve strategic decision making, and generate new
innovative business ideas.
