Two-day Hands-on Training and Certification

Trainer: Valeri Souchkov, TRIZ Master

Nearest date:
April 6-7, 2016, 09:00-17:30

Location: Utrecht, The Netherlands

Price: EUR 800,- (excl. 21% VAT).
10% discount for early registration

Registration

This workshop provides a unique chance to learn how business systems can be innovatively improved with the use of systematic knowledge-based approach. 

In the past decades TRIZ has become the best practice of innovation at a number of world-leading companies. While the vast majority of TRIZ applications cover technology and engineering, the fundamental concepts of TRIZ approach to problem analysis and creative ideas generation are based on a solid systematic background which can be used within a much broader area. 

It is why recently the TRIZ approach has been expanding to other fields where creative problem solving is required and one of them is business and management. One particular area where TRIZ has been found to work rather successfully is innovative improvement of business models.

Either at a startup or a large organization, we often face problems or challenges related to different business development issues that can not be easily solved. Sometimes we might know a solution but limitations and constraints do not allow us using it. Or we might totally miss a proper problem solving strategy. In most cases it happens due to a conflict of demands which we call a “blocking contradiction”: we want to improve something or reach a certain goal but something else prevents us from obtaining the result desired.

Usually contradictions are very difficult to solve so we come up with trade-offs that can be costly or which still do not bring the expected result. In such situations we engage to the creative thinking to "get out of the box" to resolve contradictions in the best possible way. The key advantage of using TRIZ is that instead of trying to randomly jump to a solution we use techniques which provide structured analysis of a situation, discovery and structuring of problems, and organize guided search among patterns of the best innovative ideas.

This workshop introduces a number of real case studies and presents how several techniques based on TRIZ and business modeling are used in combination to discover challenges, improve strategic decision making, and generate new innovative business ideas.

Participants of the workshop obtain certificates upon completion of the workshop.

Everyone who is interested in business innovation: business professionals, business managers, team leaders, management consultants, change managers, productivity and quality professionals, executives, students of business and management disciplines, problem solvers.
No previous experience with TRIZ or business modeling is required.

• Introduction to Business Modeling approach.
• Value-Conflict Mapping (VCM) to identify and structure contradictions in a business system.
• Selection of key contradictions in a business model.
• Solving business contradictions.
• Educational case.
• Practical case with identifying and solving contradictions to innovate a business system.
• Summary and discussions.

CERTIFICATION

Those participants who successfully complete the course program are awarded by the certificates from ICG T&C and TRIZ Training International Centre.

English

Valeri Souchkov, M.Sc, internationally recognized systematic innovation professional, certified TRIZ Master. 

• Since 1989, trained more than 6000 working professionals from over 50 countries
• Assisted over 100 innovative projects in different areas.
• Introduced first public TRIZ training courses in Europe and has been running them on a continuous basis since 1992.
• Author of more than 100 publications including three books on TRIZ, systematic innovation and creativity.
• One of developers of modern TRIZ and Systematic Innovation techniques.
• Co-founder and Executive Board Member of ETRIA, the European TRIZ Association and accredited representative of MATRIZ, the International TRIZ Association.
• Currently heads ICG Training and Consulting and teaches Systematic Innovation and TRIZ at the University of Twente and TIAS Business School in The Netherlands.

Fee for the training is EUR 800,- per person (excl. 21% VAT). The fee includes: 

• Course seat.
• Courseware.
• Lunch and refreshments.
• After-course free 3 months informational phone/online support.

The fee must be paid before the course.
Cancellation is free three weeks before the course, otherwise we retain 20% of the fee.

10% discount* is applicable in the following cases:

• Two or more participants of the same organization visiting the course.
• A course is visited by an existing customer (individual or organization) of ICG T&C.
• Payment of a course fee is done at least 30 days prior to a course starting date.

30% discount* is applicable to full time students.

* Discounts are not cumulative

Utrecht is a main business hub in the Netherlands located within 30 minutes by train from the Amsterdam airport "Schiphol".
Upon registration, we will provide you with further details of the course location and a list of possible accommodations.

Please note that the number of participants is limited due to practical orientation of the course. To timely register for the course, visit our Registration page

Note that the full payment must be done prior to the workshop. We will send you an invoice and the payment options right after we receive your registration data.

In case you have any questions please contact us via e-mail or call
+31-6-15430012 or +31-53-4342884